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New District Preview Center Helps Drive Investment in Detroit


A state-of-the-art preview center will help tell the District Detroit story to a wide variety of potential sponsors and investors. The Preview Center features three dimensional-printed scaled animated models of The District Detroit and the new arena to provide a fully immersive experience of the transformative project. The 10,000 square-foot space is 100 percent Michigan Made, Detroit Built with Detroit-based LS Brinker serving as general contractor for the project.

“The new Detroit arena is going to offer one-of-a-kind fan experiences and reflect the excitement and energy associated with all that is going on in our hometown,” said Tom Wilson, President of Olympia Entertainment. “The Preview Center is equally amazing, redefining how experiences like this are shared prior to the opening of the arena.”

Driving effective retail, office and residential leasing through the Preview Center will support the positive economic impact of these developments for Detroit and Michigan. The Preview Center is initially open to businesses and investors who are interested in opportunities in The District Detroit and the new Detroit arena. Open house events and season ticket holder appointments will begin early next year. In addition, The District will open an information center later this year for the public to learn more about this transformative project. A video walkthrough of the Preview is below.

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