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Pink Elevator Raising Funds and Awareness for Breast Cancer Research

It’s not just any elevator—the hoist that raises tradesmen up nine stories of the new Little Caesars World Headquarters campus expansion is also raising awareness for breast cancer in a program called “Ride the Pink Elevator,” which is a fundraising effort for breast cancer research in Metro Detroit.

As work continues high above Woodward Avenue, a painted-pink construction elevator has been installed on the outside of the 234,000 square-foot office building—the first newly-built global headquarters building in the city of Detroit in a decade.

Little Caesars, Olympia Development of Michigan, Ilitch Holdings, Inc., Brinker-Christman, and Metro Elevator hosted a ribbon-cutting ceremony on October 26 to highlight their support for the Susan G. Komen Foundation through the “Ride the Pink Elevator” initiative.

At the ceremony, representatives from each organization recognized the “Ride the Pink Elevator” initiative, the partnering companies that support it and, most importantly, Susan G. Komen Foundation’s critical work in the fight against breast cancer.

The event was attended by Michigan First Lady, Sue Snyder; Ilitch Holdings, Chairman and CEO Christopher Ilitch; Little Caesars CEO David Scrivano and others who all took part in kicking off the campaign.

“This campaign isn’t just about a cool pink elevator; it’s about raising money and saving lives,” said Snyder. “It is my hope that this will encourage other organizations to participate in future projects and to think outside the box when it comes to raising awareness of breast cancer.”

As the first donor in the new campaign, Ilitch Holdings has dedicated a $10,000 donation to the fundraising effort.

Construction is led by Brinker-Christman, a Detroit-based company, with help from Detroit subcontractors such as Midwest Steel, Motor City Electric and Blaze Contracting, among others. Subcontractors are encouraged to donate to the campaign, which grants money for breast cancer research and to local organizations such as the Karmanos Cancer Institute in Detroit.   

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