Olympia Entertainment Announces Little Caesars Arena Construction Site Fan Contest, Plus Video Series and New Social Media Pages

Little Caesars Arena on schedule for September 2017 opening; contest and video series provide VIP access to site

DETROIT – With less than a year to go until Detroit’s new, 20,000+ -seat downtown arena opens, Olympia Entertainment and the Detroit Red Wings announced a VIP Fan Access contest in which 12 people, and a guest, will win the opportunity to tour the Little Caesars Arena construction site.

Little Caesars Arena will serve as home of the Detroit Red Wings NHL franchise and countless other sports, entertainment and community events, and is on schedule for completion in September 2017, prior to the NHL hockey season.

Fans can enter the VIP Fan Access contest through Detroit Red Wings, Olympia Entertainment and Little Caesars Arena social pages. The contest will run from Nov 7-Nov 17, 2016. Details and rules/regulations can be found here: http://www.olympiaentertainment.com/contests/detail/lcavipfanaccess.

“Little Caesars Arena is going to be the most innovative, intimate, fan-based venue in the country, and very few people have had the opportunity to see it from the inside,” said Tom Wilson, president and CEO of Olympia Entertainment. “This contest is going to give some lucky fans the chance of a lifetime, and we’re thrilled to invite them to see the future home of The Detroit Red Wings and amazing concerts firsthand through this VIP tour.”

New “All Access” video show will provide fans firsthand look at Little Caesars Arena

Keeping the theme of fan engagement in mind, Olympia Entertainment also announced a new video series called, “All Access,” featuring regular vignettes shared through the various social media channels. The vlog series will showcase behind-the-scenes tours of Little Caesars Arena; interviews with players and coaches; features on upcoming acts; profiles of restaurants, the new merchandise store and concession venues; and sneak peeks of amenities in the making, like the unique gondola seating that will allow fans to literally be hanging over the action.

Little Caesars Arena launches social handles

Fans can keep up to date on construction milestones, event announcements, contest opportunities and get first peek at the “All Access” vlog by following three newly created social handles for Little Caesars Arena. Follow Twitter: @LCA_Detroit; Instagram: @LittleCaesarsArena and Facebook: Little Caesars Arena.

The District Detroit: A Key Project Helping to Fuel Detroit’s Resurgence

Little Caesars Arena is the largest project to date in The District Detroit, a world-class sports and entertainment development project featuring three professional sports venues, six theaters and transforming 50 blocks into new places to live, work and play. The District Detroit is a transformative project adding to the positive
momentum already underway in Detroit’s redevelopment.

A third party analysis by the University of Michigan estimated that construction of The District Detroit will ultimately generate $2.1 billion in economic impact. Since the project was launched, the focus has been on creating a Michigan Made, Detroit Built sports and entertainment district. To date, The District Detroit has
awarded more than $315 million in contracts (nearly 60 percent) to Detroit businesses and more than $500 million in contracts (more than 90 percent) to Michigan businesses. In addition, Detroit residents have logged over 200,000 work hours on the site.

About The District Detroit

The District Detroit is a dynamic mix of sports and entertainment venues, including six world-class theatres and three multi-use sports venues – home to the Detroit Red Wings, the Detroit Tigers and the Detroit Lions. The District Detroit will also feature residential, office and retail developments that connect these venues into one
contiguous, walkable area, where families, sports fans, entrepreneurs, job seekers, entertainment lovers and others who crave a vibrant urban setting can connect with each other and the city they love.

About Olympia Entertainment

Olympia Entertainment, a Detroit-based company owned by entrepreneurs Michael and Marian Ilitch, is one of the country’s most diverse sports and entertainment companies and the largest organization of its kind in the Midwest. The company owns and operates Detroit’s Fox Theatre, the intimate City Theatre and also books and operates Joe Louis Arena, Little Caesars Arena, and books Comerica Park. Olympia Entertainment also handles business operations for the Detroit Red Wings, an Original Six member of the National Hockey League and collaborates with the Detroit Tigers baseball franchise and other Ilitch companies.

Other Ilitch companies include: Little Caesars Pizza, Ilitch Holdings, Inc., Blue Line Foodservice Distribution, Champion Foods, the Detroit Red Wings, Little Caesars Pizza Kit Fundraising Program and Olympia Development. Additionally, Michael Ilitch owns the Detroit Tigers, and Marian Ilitch owns MotorCity Casino Hotel.

Explore the District