The Detroit Pistons and Olympia Development of Michigan Team Up to Celebrate The District Detroit Night — March 17

  • Special promotional night will celebrate team’s historic move to Detroit and share news, information and giveaways about The District Detroit with Pistons fans
  • First 7,500 fans at the game will get a one-of-a-kind, co-branded The District Detroit/Detroit Pistons hat
  • The District Detroit Night at the Palace of Auburn Hills builds on successful events held with the Detroit Tigers and the Detroit Red Wings

DETROIT –The Detroit Pistons and Olympia Development of Michigan are teaming up to host The District Detroit Night at the Palace of Auburn Hills on March 17 when the Pistons take on the Toronto Raptors.  The special promotional night continues to build excitement about the team’s upcoming move to Little Caesars Arena in The District Detroit next season.  The first 7,500 fans to the game will receive a limited edition The District Detroit/Detroit Pistons hat and have the chance to win additional giveaways.  The event builds on previous events held with the Detroit Tigers and Detroit Red Wings celebrating the fact that when the Pistons move to Little Caesars Arena, The District Detroit will be home to Detroit’s four professional sports teams within four blocks of each other in the city’s downtown core – a claim that can be made by no other city in the county.

The District Detroit is one of the largest and most exciting sports and entertainment developments anywhere. The $1.2 billion+ development project is transforming 50 blocks around Comerica Park and the new Little Caesars Arena into new restaurants, shops, bars, parks, offices and places to live. The project will develop five unique neighborhoods around six theaters and three professional sports venues to connect Midtown to Downtown Detroit in one vibrant, walkable area.

“We’re pleased to partner with The District Detroit to celebrate our move to Little Caesars Arena while building awareness and excitement for this game-changing development project,” said Charlie Metzger, Executive Vice President and Chief Marketing and Communications Officer for the Detroit Pistons and Palace Sports & Entertainment. “We look forward to a great game night against the Toronto Raptors as the Pistons’ playoff push continues.”

The District Detroit Night at the Palace of Auburn Hills will celebrate the team’s return to Detroit next season with giveaways and promotional activities. In addition to the co-branded hat, fans can win additional giveaways by engaging on social media at The District Detroit Red Carpet photo booth experience, which will be located in the north pavilion throughout the March 17 game. Fans are encouraged to take photos and tag them on social media with #DistrictDetroit. The night will be the perfect way for The Palace visitors to get to know The District Detroit.

Little Caesars Arena will be the new home of the Detroit Red Wings and Detroit Pistons beginning in the 2017-18 seasons and will be the premier entertainment venue in the region for other sports events, concerts and family shows. 


About Detroit Pistons and Palace Sports & Entertainment

Palace Sports & Entertainment (PS&E) is one of the premier sports/entertainment companies in the world that hosts, produces, and manages premier sporting and entertainment events in Michigan.  Assets include the NBA’s Detroit Pistons, The Palace of Auburn Hills and DTE Energy Music Theatre.  PS&E also operates the Meadow Brook Music Festival, Michigan Lottery Amphitheatre at Freedom Hill and manages the basketball operations for the NBA Development League’s new Grand Rapids affiliate, the Grand Rapids Drive.   The Detroit Pistons are one of the most storied franchises in the NBA. With over 2,300 regular-season and playoff victories, the club has celebrated three NBA Championships (1989, 1990, 2004), five NBA Finals appearances (1988, 1989, 1990, 2004, 2005) and 11 Eastern Conference Finals appearances.  Following its purchase by owner Tom Gores in 2011, PS&E’s venues, hospitality spaces and operations have been transformed to reflect a culture of innovation and industry-leading thought.

About The District Detroit

The District Detroit is one of the largest sports and entertainment developments in the country. Located in the heart of Detroit, this 50-block, mixed-use development led by the Ilitch organization unites six world-class theaters, five neighborhoods and four professional sports venues in one vibrant, walkable destination for people who want to live, work and play in an exciting urban environment. Home to the Detroit Tigers, Detroit Red Wings, Detroit Pistons and Detroit Lions - The District Detroit will be “Michigan Made – Detroit Built” and represents the greatest density of professional sports teams in one downtown core in the country. Data from the University of Michigan demonstrates that The District Detroit will account for an economic impact of more than $2 billion and create 12,500 construction and construction-related jobs and 1,100 permanent jobs. Learn more at or connect on Facebook, Twitter and Instagram.


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