Free Admission Tickets to Little Caesars Arena's Community Sneak Peek Available to the Public Friday, August 25 at 10 a.m.

… Free Community Tour on Saturday, Sept 9 to Highlight Several Exciting Areas of State-of-the-art Little Caesars Arena, Including the “Via” Concourse, “Jewel Skin” Projection Screen and World’s Largest, Seamless Center Hung Scoreboard …

(DETROIT – August 21, 2017) Olympia Entertainment today announced details surrounding the free Community Sneak Peek at Little Caesars Arena taking place on Saturday, September 9 from 2-8 p.m. This free admission tour is part of Little Caesars Arena Preview Week and is one of the first opportunities for fans and community members to experience the signature “Via” concourse, look into the intimate arena bowl and more.

Community Sneak Peek Ticket Details:

  • Tickets are free and will be released to the public on Friday, August 25, at 10 a.m. at or the Fox Theatre and Joe Louis Arena box offices
  • Tickets are good for a 60-minute time-slot between 2 p.m. and 8 p.m. on September 9
  • There is a 4-ticket limit for this event, and tickets will not be available on event day
  • Online reservations require a Ticketmaster account; due to the anticipated demand, attendees are advised to set up a Ticketmaster account in advance

Among the highlights of the tour will be innovative Little Caesars Arena features including its unique deconstructed design concept; the world’s largest, seamless centerhung scoreboard; the streetscape-inspired “Via” featuring its transparent, climate-controlled roof; and the larger-than-life projection “jewel skin” screen surrounding the exterior of the upper bowl.  

Attendees are encouraged to arrive 45 minutes prior to their reserved tour time at the Comerica Bank entrance located on the corner of Woodward Ave. and Henry St. Free parking will be available at Olympia Development parking garages and surface lots. For event information, including directions and a parking map, visit

About Little Caesars Arena

Home to the Detroit Red Wings, Detroit Pistons and other sports and entertainment events, concerts, family shows and community functions, the new Little Caesars Arena will feature a dramatic arena bowl, proximity to the action and great sight lines. Rich with the tradition of the Original Six™ Detroit Red Wings, the Detroit Pistons and Detroit's incredible musical heritage, Little Caesars Arena will also feature state-of-the-art technology and fan amenities.

About The District Detroit

The District Detroit is one of the largest sports and entertainment developments in the country. Located in the heart of Detroit, this 50-block, mixed-use development led by the Ilitch organization unites eight world-class theaters, five neighborhoods and three professional sports venues in one vibrant, walkable destination for people who want to live, work and play in an exciting urban environment. Home to the Detroit Tigers, Detroit Red Wings, Detroit Pistons and Detroit Lions - The District Detroit represents the greatest density of professional sports teams in one downtown core in the country.

About Olympia Entertainment Olympia Entertainment, a Detroit-based company, is one of the country’s most diverse sports and entertainment companies and the largest organization of its kind in the Midwest. The company operates Detroit’s Little Caesars Arena, owns and operates the Fox Theatre and the intimate City Theatre, along with booking and operating Joe Louis Arena and booking Comerica Park. Olympia Entertainment also handles business operations for the Detroit Red Wings, an Original Six™ member of the National Hockey League and collaborates with the Detroit Tigers baseball franchise and other Ilitch companies.

Other Ilitch companies include: Little Caesars Pizza, Blue Line Foodservice Distribution, the Detroit Red Wings, the Detroit Tigers, Olympia Development of Michigan, Little Caesars Pizza Kit Fundraising Program, Ilitch Holdings, Inc., MotorCity Casino Hotel and Champion Foods.

To learn more about Olympia Entertainment, visit Also follow Olympia on Twitter @OEontheGo and at