See All News

Slow Roll bicyclists meet The District Detroit.

Hundreds came out to learn about Detroit’s new Sports and Entertainment District

It was a chilly, rainy evening, but bad weather doesn’t mean much to the Slow Roll Detroit crowd.

Anywhere from hundreds to thousands of cyclists join Slow Roll Detroit, now in its fourth year, every Monday for a unique perspective on the city.

Hundreds of bicyclists gathered Oct. 6 to get to know The District Detroit, the 50-block Sports and Entertainment District surrounding a new Detroit Red Wings arena and community events center that will connect Downtown to Midtown.

Here’s the photo story:


Despite the cold, wet evening, cyclists gathered outside MotorCity Casino Hotel to embark on a seven-mile ride around and beyond the 50-block area known as The District Detroit.


Slow Roll Detroit founders Jason Hall, second from left, and Mike MacKool, center, were in the lead as the bikers started pedaling.


Rolling through the Wildcat Corner neighborhood, bicyclists rode en masse past Comerica Park and then through the Woodward Square and Columbia Street neighborhoods.


In the center of what will become Woodward Square, Slow Rollers took a pit stop at the future site of the Red Wings hockey arena and community events center, at the intersection of Woodward and Sibley.


Slow Rollers rode all sorts of bicycles, some traditional and others tricked out and personalized.


Since the project’s launch and groundbreaking ceremony in late September, people have been posing on this mound of dirt to personally take part in a ceremonious breaking of ground for the new arena. Riders used #districtdetroit to post their images on social media.


The Slow Roll ended at Sound Board, the club inside MotorCity Casino Hotel. Attendees learned more about The District Detroit, and one lucky rider received a gift certificate to help purchase a bicycle from Detroit’s own Shinola.

Related Stories

A Monumental Day

A Monumental Day: The District Detroit begins.

Hundreds gathered near Woodward and Sibley to celebrate the groundbreaking for the new Detroit Red Wings arena and the larger development that will surround it.

Read Full Story
People in The District Detroit

District neighborhoods are key to making Detroit vibrant again.

The new state-of-the-art hockey arena at the center of The District Detroit is just one part of the sweeping, long-range vision surrounding the ice arena and community events center the Detroit Red Wings will soon call home. The new 50-block sports and entertainment district will connect downtown Detroit with Midtown to create one contiguous walkable, livable experience.

Read Full Story
Walking in the District Detroit

The District Detroit will create a more walkable city.

Experts say projects like The District Detroit will separate the visionary cities of the 21st century from those stuck in the past.

Read Full Story

Explore the District